Campaign Architecture
Scalable paid setup for search, social, and display.
ROI-driven paid media across search and social with disciplined testing, budget control, and conversion optimization.

Scalable paid setup for search, social, and display.
High-intent segments by persona, behavior, and funnel stage.
Reliable event tracking and attribution mapping.
Continuous bid and spend optimization for stronger ROAS.
Step 1
Set goals, budgets, and platform strategy with KPI targets.
Step 2
Launch accounts, audiences, creative sets, and tracking.
Step 3
Run controlled tests on offers, audiences, and creatives.
Step 4
Expand winners and reduce waste through weekly optimization.
ROAS
4.6x
Average return achieved across mature campaign sets.
CPA Reduction
-38%
Cost efficiency improvements through test iteration.
Lead Volume
+123%
Scalable increase in qualified lead output.